Don’t get alarmed by the title though it is true that since 1998, traditional bouquet selling shops have lost much of their sales (20%) to online florists.
One can attribute several reasons for this but to me, the major reason being information on different flowers for different occasions that are published in online flower shops. This shows a genuine concern for customers and not merely selling their products.
Flowers have various different meanings in different cultures. The holidays and events for which flowers are used vary. For example Poppies are used to remember fallen soldiers only in
The cultural meaning of colors also strongly affects the choice and use of flowers. People often prefer flowers that are associated with their ethnic group or country, and various colors may have special meanings of luck or death or love or other basic human traits.
A flower such as a red rose might to some mean love, but to others it might be considered indecent or simply puzzling. The vastly divergent views on the color white can lead to major flower issues.
White is viewed as standing for death in many Asian cultures but is considered a symbol of purity and innocence in many European and American cultures. Such differences can lead to difficult issues when a bouquet of white lilies, for example, is delivered.
In this aspect alone, online florists like Teleflora score over typical flower selling shops.
FlowerShop.com is a family-owned floral company with almost 35 years of experience in the flower industry.
Teleflora’s much sought after gift baskets, gourmet baskets, corporate gifts are invariably delivered on the same day.
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