Tuesday, October 30, 2007

Buying guides for Major Appliances.

A search engine that considers and remembers the locality of the person searching is to be called as an intelligent search engine. Or you can call such a search engine with a brain on its own. Nevertheless, we should appreciate the person who originally conceived such an idea.

Krillion search engine falls in this category. Krillion delivers local search results that combine very specific product information with very specific locality information.

Ok, what is the purpose behind this concept?

Here, let me explain. Assume that your search term is Whirlpool Ranges. Google produces 979k search results where as Krillion delivers only 98 search results.

These results truly are ‘actionable’ meaning that when consumers have completed their Internet research, they can grab their keys, hop into the car, drive to the store and buy the product,” said Joel Toledano, co-founder and CEO of Krillion.

Currently Krillion’s database includes only refrigerators, ovens, ranges, washers and dryers, and dishwashers with more products to follow.

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