It is very poorly advertised-the Intel Duo processor.
Watching the ad in between the cricket match, I could not comprehend what the ad is meant to convey.
A man with a tuft makes a few dancing movements and the ad ends there. What! Is that all?
In another ad, the same movements are enacted by a lady.
The ad should convince why a product is better than others, what is new about it and what it can do to my life. These are the basics on which a copywriter attempts to project an advertisement.
Have you seen those silent ads of a particular plywood years ago? A very heavy man is shown sitting on something. After a minute, he is shown getting up and leave the room. Then the camera focus on an object on which he was seen sitting.
It is an ordinary looking center table made of that plywood.
Got it?
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