Why internet advertising is the most effective method in the advertising industry? To my knowledge, it is the possibility of reaching only the desired targets through niche websites and blogs.
For example, I am a manufacturer of fashion jewels and gems. Naturally, I am looking to target ladies preferably. So, I will look out for websites and blogs that are targeted at women, celebrities, frequent online shoppers and blogs that deal with new gift ideas.
Grinonneau.com is a full pledged internet advertising website that targets big corporates. There is no mention of fixed rates for advertising when I clicked on the 'pricing' tab in their website.
In fact, I could deduce nothing concrete in their website. But in a Press Release to PR Compass,
their division president, Brian Grinonneau, said “as Internet advertising becomes more attractive to all advertisers, it makes sense for us to help website owners make money by selling advertising on their site.
Grinonneau.com is the e-commerce division of McMann & Tate, has been involved in e-commerce, search engine and viral marketing for nearly 10 years.
There is no registration form for interested webmasters to let the company know of their interest in selling ad space.
Have they released their PR a little too early? I feel I could have written a better PR.